Logo
The green circle in the logo symbolizes an open dock ramp. The color green is often associated with positive concepts such as growth, safety, and permission to proceed, aligning with the idea of a clear path forward. Together, the elements in the logo create a visual representation of an open dock ramp, encouraging an association with accessibility, progress, and the green light to move forward.
Please mind the safe zones when using our logo. Minimum required space around logo equals to the 60% of our green symbol.
Colours
Our primary brand colour is Jade Green which defines our core identity. For headlines we use Night Black colour while copy is usually laid out in Smoky Grey. While it may look that Night Green is similar to Night Black they serve different purposes in which the differences become clear: the former is suitable for big backgrounds and the latter is our primary text colour.
Primary Colours
Secondary Colours
Typography
We use Plus Jakarta Sans. It was designed by Tokotype for Jakarta city branding in 2020. It is completely free to use for everyone and can be downloaded from Google Fonts. For the biggest impact we want a nice contrast, that is why for headlines and big texts we use Bold or Extra Bold, while for the rest of the copy Regular weight. Please note that we avoid using italics.
Extra Bold for titles and big numbers. Numeric value is 800.
Bold for the rest of the headlines. Numeric value is 700.
And regular for paragraphs. Numeric value for regular is 400, while extra bold is 800 and bold is 700. Paragraphs are the key elements which make up the copy so respect that!
